An Introduction to Persuasive Advertising vs. Informative Advertising

Out of all the entertaining ads that played during Super Bowl 53, there’s only one commercial that I woke up thinking about the next morning: Pepsi’s “More Than OK”. “More Than OK” poked fun at how Pepsi usually takes a back seat to Coke, especially at restaurants. And by featuring a star-studded cast that included…

Eagles fans booed their defending Super Bowl champs 30 minutes into the 2018 season

To Philly’s credit, this was a putrid half of football. Philadelphia Eagles fans waited nearly 60 years to raise their latest NFL championship banner. Then they waited nearly an hour for kickoff before welcoming the defending champs to the field thanks to lingering thunderstorms. And then they waited fewer than two quarters to boo their…

Can a Ketone Drink Help Break Cycling’s Hour Record?

At a high-altitude velodrome in Mexico last October, Italian cyclist Vittoria Bussi missed the world one-hour cycling record of 47,980 meters by a scant 404 meters. That margin was remarkable given Bussi’s unlikely pedigree: the 30-year-old ex-runner had started cycling less than four years earlier, while completing her doctorate in pure mathematics at the University…

CIA’s Kremlin sources go dark, hamstringing intelligence on Putin’s midterm plans

Kremlin-linked informants who proved critical to American intelligence operations both during and after the 2016 elections have gone silent, according to the New York Times, leaving the United States’ intelligence services in a bind. Officials say they don’t think these sources have been killed. Instead, they believe a combination of factors have pushed them further…

This Is Why I Wrote The Money Diaries Book

Four years ago this summer, I wrote a story about how my husband, Ken, and I saved $100,000 to buy an apartment in New York City. In it, I shared intimate anecdotes from my relationship, including Ken’s penchant for peanut butter sandwiches (no jelly, that was deemed “an unnecessary expense”) and how we never, ever…

Micro and macro aid complement each other: A response to ‘broken aid’

By Sarah Bermeo This week, 15 development experts and economists published an open letter in which they push back against the dominance in foreign aid of micro-level projects and short-term thinking over macro-level planning that tackles the root causes of underdevelopment. They make excellent points in this regard. The article suggests that there is a…

250: 9 Types of Killer Filler Content that are Easy to Create

How to Create Killer Filler Content for Your Blog This week I’m sharing a list of content filler types you can use for your blog. And they don’t take a lot of effort or time to create. If you’re struggling to create thoughtful, original long-form content, these will help fill some of the gaps. Here’s…

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