5 Must-Haves for Successful Hotel Social Media Content

Many hoteliers feel that social media has little impact on revenue. But when used correctly, social media is proven to drive more traffic to your hotel’s website. In fact, social media is no longer a luxury. If you are a small hotel business looking to engage with guests and drive direct bookings, you need it….

Three Things Every Hotel Marketer Needs to Know about Social Media

As our online behavior begins to reflect a shift away from traditional search and desktop-only consumption, it should come as no surprise that more people are turning to social platforms for information. Most hotels today have active profiles on social networks and are using the channels to engage with prospects and guests. But, it’s important that…

Measuring the ROI of Your Social Media Marketing—It’s Easier Than You Think

Got ROI? I sure hope so. Return on investment is a pretty critical thing in business. Without it, you’re eventually going to go out of business. Despite this, a lot of businesses are doing a lot of social media marketing—and very few of them can say for sure that they’re generating any kind of return on…

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