Congrats to Duo Security!

Congratulations to Duo Security, which announced that it is to be acquired by Cisco Systems for $2.35b. This is a great outcome for all involved, and I’m very proud of what the team has accomplished. I worked with Duo for about three years, initially as an advisor and ultimately as Chief Operating Officer running Sales,…

4 Marketing Tactics that Overcome the Paradox of Personalization

Personalized ads are the future of marketing, but what works and what doesn’t? Try these tips and create a quality personalized shopping experience. Imagine you’re a consumer on the hunt for some new sunglasses. You browse a retailer’s website, but leave without making a purchase. Hours later, while on Facebook, you notice an ad for…

Measuring the ROI of Your Social Media Marketing—It’s Easier Than You Think

Got ROI? I sure hope so. Return on investment is a pretty critical thing in business. Without it, you’re eventually going to go out of business. Despite this, a lot of businesses are doing a lot of social media marketing—and very few of them can say for sure that they’re generating any kind of return on…

Skip to toolbar